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$0.00As a beauty brand, OPI represents the journey between transformation and innovation through passionate dedication. Odontorium Products Inc founded OPI as a dental supply company before moving toward the professional nail care business. During the early 1980s the team noticed that nail technicians were employing dental acrylic products to create durable nail formations. They experienced a breakthrough idea at that time. The team took the opportunity to abandon their original focus and dedicate all resources toward the professional nail care segment. OPI officially launched into existence as a new business entity.
The beginning of OPI introduced a unique approach. Nail polish functioned beyond its basic purpose because it ended up becoming a way to express oneself. OPI distinguished its nail polish line through memorable names such as Bubble Bath and Lincoln Park After Dark and I’m Not Really a Waitress. The brand deliberately chose these names because they conveyed tales while creating dialogue between users while adding excitement to the color selection process. The salons as well as nail fanatics selected OPI as their primary brand for their services. Why? Because the quality was unbeatable. OPI delivered tri-color polish sets which maintained their bright appearance and applied smoothly without difficulty. The global popularity of OPI launched after celebrities and fashion designers followed by beauty experts began using its products. The OPI brand exceeds its original position as nail polish manufacturer. OPI manifests itself through confident creativity and playful expression of beauty. OPI exists for both special event preparation and self-treatment purposes to allow you to experience your best feelings. The company OPI continues to innovate by delivering bold nail colours and exceptional product compositions to people throughout the world. OPI promotes beauty which delivers pleasure as well as power together with distinctive qualities that are truly unique to the brand.